Our team of highly trained professionals has significant experience conducting rigorous industry as well as academic research. MME uses research techniques that help obtain reliable “real-world” information that can be used in the decision-making processes. In addition to those results, MME provides specific recommendations and helps you understand the real issues in the marketplace that will affect your product’s adoption and performance.
These research methods and approaches are used to make strategic recommendations for clients seeking assistance with pricing, reimbursement, product positioning, segmentation, target product profiling, value and opportunity assessment and forecasting. The goal of research by MME is to generate the necessary answers, to drive strategic decisions, and not to attempt to fit the world to a particular method.