Mick Kolassa Publishes Article on "Natural Product Positioning" in PM360

Oxford, MS, and Montclair, NJ ― November 24, 2014 ― Mick Kolassa, PhD, Founding Partner at Medical Marketing Economics, has published an article in PM360 on how understanding a product’s natural position in the market can assist a company in marketing and pricing the product appropriately. ”Inside Looking In“ appears in the November 2014 issue of the journal.

The complete article is available at the PM360 site.

For more information about PM360 as well as additional articles of interest, see the journal’s homepage.

For additional information about Mick Kolassa or Medical Marketing Economics, please contact us at 662.281.0502 or via e-mail at info@m2econ.com.