Oxford, MS, and Montclair, NJ ― June 19, 2015 ― Mick Kolassa, PhD, Founding Partner at Medical Marketing Economics, has published an article in PM360 discussing how companies often follow the leads of others without evaluating whether those actions are appropriate. “Foolish Followship” appears in the March 2015 issue of the journal.
The complete article is available at the PM360 site.
For more information about PM360 as well as additional articles of interest, see the journal’s homepage.
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