Mick Kolassa and Brenda Cole Publish Article on Marketing Plan Success Factors in PM360

Oxford, MS, and Montclair, NJ ― June 30, 2011 ― Mick Kolassa, Chairman and Managing Partner, and Brenda Cole, MBA, Senior Director, at Medical Marketing Economics have published an article on the fundamentals of success for a product marketing plan in PM360 Online.  “The Marketing Plan–Critical Success Factors” is the cover story for the June 2011 issue of the journal.

The complete article is available at the PM360 site.

For more information about PM360 as well as additional articles of interest, see the journal’s homepage.

For additional information about Mick Kolassa, Brenda Cole, or Medical Marketing Economics, please contact us at 662.281.0502 or via e-mail at info@m2econ.com.