OUR SERVICES
Pricing Strategy Development
Pricing is a process, not an event, and it is vital
to understand that there is a significant difference
between a price and a pricing strategy. MME is the premier
consultancy in the development and implementation of
pricing strategies for health care goods and services.
Our principal approach in this regard is our proprietary
Pricing
Strategy AssessmentSM
(PSASM) which provides a comprehensive
analysis of your pricing options and specific recommendations
for implementation.
MME’s pricing strategy development uses our ValueFrameSM
methodology, which brings together the critical success
factors for profitable pricing.
Contract Planning and Implementation
Contracting is a tactical pricing tool. Our support
in this area covers design, analysis, segmentation,
evaluation, and review processes that result in actionable
and sustainable tactical programs that meet both corporate
and customer objectives. We also create tools for use
by all parties in tactical implementation.
To learn more about our approach to contract planning
and implementation click
here.
Competitive Assessment and
Management
A competitive assessment helps you determine what actions
may be taken in particular situations by given competitors.
By providing you with a comprehensive understanding
of the market characteristics, industry structures,
and competitors and their business models, we can help
you manage resources to increase and capture the value
of your product.
To assist clients in fully understanding competitive
situations, MME offers its proprietary Competitive
Engagement Simulation® (CESSM),
a strategic exercise in which we work with the client
to develop and simulate competitive actions and market
responses.
Marketing Research
Qualitative interviews with decision makers are often
essential in understanding current and future perceptions
of a product. Based on our real-world experience, our
studies uncover the real meaning behind customer responses.
By going beyond initial reactions to a deeper level
of assessment, we can provide recommendations for decisions
and messages that address real needs.
MME’s marketing research is unequaled in the
industry. MME uses academically sound quantitative research
techniques to identify and predict the behavior of specific
segments of payers, patients, or physicians; to define
the response of market decision makers to prices and
costs; to understand patient flow through the health
care system; and to determine decision-maker responses
to promotion, product, and price differences.
MME excels at the appropriate and useful analysis of
secondary data from any source. Our analytical skills
in this regard are unrivaled for the development of
forecasts, explanatory models and market assessments.
Our analyses of secondary data have been used by clients
to plan at every life-cycle stage—from product
launches to patent loss—and also to understand
the effect of marketing inputs on the sales of products
in specific categories. Our analyses have also been
used by several courts to understand the dynamics of
pharmaceutical markets.
To learn more about our approach to research click
here
Opportunity Assessment
An opportunity assessment helps you integrate individual
product or market positioning to understand how you
can act to maximize the value for your organization.
By identifying issues, collecting data, and developing
strategic solutions, we provide the map for aligning
your goals with the optimal activities and policies
that will drive customers' value recognition.
Strategic Planning
Strategic planning allows you to work through a proven
process to determine appropriate goals and targets as
well as the timing of activities needed to make the
decisions and implement the steps required for successive
management of a product. The result is a snapshot of
your current position, a solid understanding of your
strategic competencies, and knowledge of the activities
and infrastructure needed to achieve your desired future.
Infrastructure Development
Infrastructure development involves all of the operational
considerations necessary to both implement successfully
and manage risk effectively. Excellence in these areas
is essential to ensure processes are directed and managed
to maximize resource utilization. Although we excel
at the development of infrastructure to manage the pricing,
contracting, and government reporting functions, we
have assisted clients in the development of infrastructure
in other functions.
Training & Education
We provide instruction and assistance to personnel at
all levels and with diverse experience to help our clients
to consider value in their decision-making processes
and act accordingly. Our training programs include:
- Pricing Principals – U.S. and global
- Understanding Managed Care and Contracting
- Understanding Your Customer’s Business
- Segmentation in Pharmaceutical Markets
- Pharmaceutical Life-Cycle Management.
Litigation Support
MME provides litigation support in the areas of pharmaceutical
marketing, pharmaceutical pricing, product liability,
valuation, and damage models. Legal firms throughout
the US and in Canada have relied on our personal and
collective experience in the pharmaceutical industry
for expert testimony as well as background information
and primary research studies in a variety of state and
federal actions.
«
Back
|
CPE
