Management Team

William Lobb, RPh, PhD – Vice President & Partner

Bill has held a variety of positions within the health care industry and has experience in pharmaceutical consulting and marketing research and both hospital and community pharmacy practice. At MME, Bill has worked to develop pricing strategies for pharmaceuticals at both the US level and the multinational level. More recently, his interest in patient decision making has driven the development and growth of MME’s quantitative marketing and pricing research arm. His community pharmacy experience includes management at several levels.

Bill has been a leader in state and national pharmacy associations, including the American College of Apothecaries, where he developed and finalized products to improve the profitability of independent pharmacy practice. His research and consulting work has focused on inputs and the effects of those inputs on physician and consumer decision making, including integrative models of “hybrid” behavior based upon varied market responses.

Prior to joining MME, Bill served as Vice President of Operations for a medical device firm. He graduated from the University of Texas College of Pharmacy, holds an MS in pharmaceutical marketing from the University of Mississippi, and is currently an American Foundation for Pharmaceutical Education Fellow and a Farlow Fellow. He was named University of Mississippi Graduate Student of the Year 2004.

Email: William Lobb

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