Implementation Support
Acting on strategies and plans is just as important as formulating them. MME can assist your company in carrying out the strategies and plans you have so carefully developed and in measuring their effects.

Tracking Market Research
MME designs and executes market tracking studies that can determine the effectiveness of the strategic execution by quantifying longitudinally who uses your product, how they use it, and for which indications. We can measure the effects of promotional campaigns, formulary status, and loyalty programs on product use, and we can help you use that information to evaluate and refine your strategies and plans.

Tactical Tracking and Support
Serving as the direct interface with the field force responsible for implementation, we have acted to track implementation progress, ensure that the field is focused on the proper customer targets, evaluated effectiveness to look for best practice learning opportunities, measure performance against determined metrics and ultimately adjust both tactics and strategies as the situation evolves.

Training & Education
We provide instruction and assistance to personnel at all levels and with diverse experience to help our clients to consider value in their decision-making processes and act accordingly. Our training programs include:

• Pricing Principles
• Understanding Managed Care and Contracting
• Understanding Your Customer’s Business
• Segmentation in Pharmaceutical Markets
• Pharmaceutical Life-Cycle Management
  

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