Value is at the core of everything we do. MME has extensive
experience helping clients understand the value perceptions
of patients, payers, and health care professionals,
as well as a company’s own needs and abilities.
MME uses its ValueFrame methodology to determine these
perceptions and decide which of them matter in any given
situation. We then advise our customers on the optimal
activities to recognize, enhance, and capture the value
they are offering.
In each of our engagements, we assess opportunities
and risks, develop strategic recommendations, and help
our clients identify and achieve optimal results—no
matter what issues confront them. Your company, your
product, the particular set of customers you target,
and the competitors you face all combine to make the
marketing of each product a singular challenge. Every
client is given a unique solution for developing, marketing,
or pricing a product to achieve success.
MME develops appropriate ValueFrames that drive value
perceptions as well as why they matter, how they interact,
and when they should change. We ask and answer:
- What is the true source of our product’s
value, and to whom is this important?
- How and where should we compete on value?
- Which product/service features warrant a premium?
- Who is likely to recognize the value presented and
act upon it?
- What sorts of innovations would create value for
which customer segments?
- How will we demonstrate value to patients, physicians,
payers, pharmacists, and other influencers?
DETERMINING VALUE
Although many believe that the value of a new medical
intervention can be determined through economic analyses,
it is important not only to use quantifiable economic
value in the determination of a product’s value
but also to undertake the systematic evaluation of all
value drivers and retarders, regardless of the ability
to calculate and place a number on the concept. The
value of a new medicine is dependant on multiple components.
These components include both negative aspects and positive
aspects, risks and benefits, and all must be considered.
To learn more about the General Model of Value, click
here.
MME’s ValueFrameSM Methodology
Our unique ability to provide insights from both the
marketer and customer perspectives supports the design
of integrated solutions that address real needs on multiple
levels and are developed to support the goal of flawless
implementation.
To find out more about our approach
to each step in the ValueFrame process, click on
the sections of the graphic below:
|
